2025 Best E-Liquid Guide

2025 Best E-Liquid Guide

Whether you’re a beginner vaper, an experienced cloud-chaser, or looking to explore nicotine-free options, this guide highlights the top e-liquids for 2025 based on flavor diversity, quality, and user preferences. We’ve included a range of flavor profiles, nicotine strengths, and VG/PG ratios to suit every vaping style, from mouth-to-lung (MTL) to direct-to-lung (DTL) setups.

Why These E-Liquids?

Burn It Up Vape Store boasts over 2,000 e-liquids from trusted brands like Elfliq, Riot Squad, and Vampire Vape, with a focus on premium quality and variety. We complement this with detailed reviews and customer feedback, emphasizing flavor authenticity and compatibility with various vape kits. Together, these sources provide a comprehensive view of the best e-liquids available in 2025, factoring in the upcoming disposable vape ban in the UK (effective June 1, 2025) and the growing demand for reusable kits and high-quality vape juices.

Top E-Liquid Flavors for 2025

1. Fruit E-Liquids

Fruit flavors remain a staple in 2025, offering vibrant and versatile options for all vapers. Based on Burn It Up's extensive catalog, here are the standout fruit e-liquids:

  • Blueberry : Known for its sweet-tart balance, blueberry e-liquids like Elfliq Blueberry and Vampire Vape Blueberry are top picks for their authentic taste and versatility in both MTL and DTL setups.

  • Strawberry : A perennial favorite, Maryliq Strawberry Ice delivers a refreshing blend with a cool menthol finish, ideal for summer vaping.

  • Kiwi: Highlighted by our “Top 10 Kiwi E-Liquids of 2025,” kiwi blends like Just Juice Kiwi & Cranberry on Ice offer a tangy, tropical kick.

  • Passion Fruit: For exotic flavor lovers, Riot Squad Passion Fruit stands out with its bold, juicy profile, perfect for high VG setups.

Recommendation: Try a 50/50 VG/PG blend for MTL devices or a 70% VG shortfill for DTL cloud production. We offer multi-buy deals like 4 e-liquids for £10, making it budget-friendly to explore fruit flavors.

2. Dessert E-Liquids

Dessert e-liquids cater to vapers craving indulgent, sweet profiles. Our catalog includes:

  • Cheesecake : Dinner Lady Lemon Tart remains a classic, blending creamy cheesecake with zesty lemon for a rich DTL experience.

  • Milkshake: Highlighted in our “Best Milkshake E-Liquids,” Bar Juice 5000 Vanilla Milkshake offers a creamy, smooth vape, perfect for high VG setups.

  • Cereal : Zeus Juice Cereal Milk captures the nostalgic taste of cereal-soaked milk, ideal for all-day vaping.

Recommendation: Dessert e-liquids shine in high VG (70% or 80%) shortfills for sub-ohm devices, delivering thick clouds and intense flavor. 

3. Tobacco E-Liquids

Tobacco e-liquids are a go-to for vapers transitioning from cigarettes or seeking robust, earthy notes. 

  • Vampire Vape Heisenberg Tobacco: A unique blend of classic tobacco with a hint of menthol and fruit, offering a complex MTL vape.

  • Pod Salt Classic Tobacco: A smooth, cigarette-like flavor, ideal for nic salt users in MTL devices.

Recommendation: Opt for 50/50 VG/PG or nic salts (10mg–20mg) for a throat hit similar to smoking. We recommend pairing tobacco e-liquids with starter kits like the Vaporesso XROS 4 for beginners.

4. Menthol & Ice E-Liquids

Menthol and ice e-liquids provide a refreshing, crisp vape, especially popular in 2025 for their versatility.

  • IVG Blue Raspberry Ice: A top pick for its sweet blue raspberry base with a cooling menthol finish, great for both MTL and DTL.

  • Nasty Juice Menthol: A bold, icy blast perfect for vapers who love intense cooling.

Recommendation: Menthol e-liquids work well in 50/50 or high PG blends for MTL devices. We suggest trying these with pod kits like the Vaporesso XROS 4 for optimal flavor delivery.

5. Coffee & Coconut E-Liquids

For vapers seeking unique flavors, coffee and coconut e-liquids are trending in 2025:

  • Coffee, which delivers a rich, black coffee taste with optional creamy notes.

  • Coconut: Wick Liquor Coconut Cream offers a tropical, creamy coconut flavor, ideal for high VG DTL vaping.

Recommendation: Coffee and coconut e-liquids are best in 70% VG shortfills for sub-ohm devices to enhance their rich, decadent profiles.

6. Nicotine-Free E-Liquids

Nicotine-free vapes are gaining popularity for those reducing nicotine intake. 

  • Elfliq 0mg Blueberry: A sweet, fruity option for MTL or DTL vaping without nicotine.

  • Riot Squad 0mg Shortfills: Available in flavors like Passion Fruit, perfect for cloud-chasing without nicotine.

Recommendation: Pair nicotine-free e-liquids with versatile kits like the Vaporesso XROS 4 or Voopoo Drag S for flexibility in MTL or DTL vaping.

Top E-Liquid Brands for 2025

  • Vampire Vape : Known for classics like Heisenberg and Pinkman, offering a wide range of flavors and nicotine strengths.

  • Elfliq: Popular for disposable-inspired flavors like Blueberry and Strawberry Ice, ideal for MTL vapers.

  • Riot Squad : Offers bold fruit and dessert blends, excelling in high VG shortfills.

  • Bar Juice 5000 : Affordable and flavorful, with top picks like Vanilla Milkshake for DTL setups.

  • Dinner Lady : Renowned for dessert classics like Lemon Tart, perfect for sub-ohm vaping.

E-Liquid Types and VG/PG Ratios

  • 50/50 VG/PG : Balanced for MTL vaping, offering a good throat hit and flavor. Ideal for pod kits like the Vaporesso XROS 4.

  • 70% VG : Thicker, sweeter e-liquids for DTL vaping, producing bigger clouds. Best for sub-ohm kits like the Voopoo Drag S.

  • Nic Salts : Smooth throat hit, ideal for high nicotine (10mg–20mg) MTL vaping. Recommended for beginners.

  • Shortfills : High VG, zero-nicotine e-liquids with space to add nicotine shots. Great for DTL and cost savings via multi-buy deals.

Trends to Watch in 2025

  • Disposable Vape Ban: The UK’s Tobacco and Vapes Bill, effective June 1, 2025, bans disposable vapes, pushing demand toward reusable pod kits and refillable e-liquids. 

  • DIY E-Liquids: Mixing your own e-liquids is trending for cost savings and customization.

  • Sustainability: With the disposable ban, vapers are leaning toward eco-friendly options. 

Tips for Choosing Your E-Liquid

  • Beginners: Start with 50/50 nic salts (10mg–20mg) and a pod kit like the Vaporesso XROS 4 for ease of use. Try tobacco or menthol flavors for a cigarette-like experience.

  • Advanced Vapers: Experiment with high VG shortfills and sub-ohm kits for bold flavors and clouds. Dessert and fruit blends like Dinner Lady Lemon Tart or Riot Squad Passion Fruit are great choices.

  • Budget Vapers: Look for our multi-buy deals (e.g., 4 e-liquids for £10).

  • Nicotine-Free Vapers: Explore 0mg options from Elfliq or Riot Squad for flavor without nicotine, compatible with both MTL and DTL kits.

Final Thoughts

The e-liquid market in 2025 is vibrant and diverse, with options for every vaper. From fruity and tropical flavors like kiwi and coconut to classic tobacco and refreshing menthol, brands like Vampire Vape, Elfliq, and Riot Squad deliver exceptional quality. With the disposable vape ban looming, now is the perfect time to invest in a reusable kit and explore the vast e-liquid offerings from Burn It Up Vape Store. Subscribe to our newsletters for exclusive discounts and updates on the latest flavors and deals.

Happy vaping!